In the 2018 mid-term elections, I served as Creative Director for Jamie McLeod-Skinner in her campaign for the Oregon 2nd Congressional District.

In a nod to the rural demographics of the district – and to Jamie’s family cattle ranch – the campaign wanted to incorporate a literal “brand” in the logo. Using their initial sketches as a jumping-off point, I refined the brand, and incorporated it within a wordmark, using it as a graphic replacement for the hyphen in McLeod-Skinner’s last name.

From there, I created a kit of assets that the campaign could easily deliver to local printers, but could also print on their own equipment, to save money whenever possible. The kit also included digital templates to allow their comms team to quickly develop social media graphics without waiting for a designer’s help. For higher-touch assets, like merchandise, newspaper ads, and out-of-home billboards, I worked directly with the campaign manager to produce production-ready graphics.

While Jamie ultimately came up short in November, she cruised to victory in the primaries, and galvanized voters in a way that no Democrat in the Oregon 2nd district had been able to in decades.