Client wins, brand strategy breakdowns, and what we’re learning along the way.
A new baseball league built around entertainment, energy, and fan-first spectacle. I was brought in to design a scalable brand system capable of supporting a growing league, multiple teams, and real-world applications.
Logitech is the world’s leading manufacturer of computer peripherals. They produce roughly six out of every ten mice or keyboards sold worldwide. They spend $730
At Studio Lever, we believe great design is built on insight, not instinct. Our research-first approach pairs the expertise of a seasoned researcher with strategic design thinking to help brands carve out their space in the market with confidence. From interviews and behavior mapping to competitor analysis and surveys, we use evidence, not guesswork, to shape every brand decision.
How do you explain technical systems to everyday users — and how do you know the design is working before launch? This unmoderated usability study tested a digital product that aimed to make complex tools easier to understand. Participant feedback confirmed the design was nearly ready and surfaced key improvements before rollout.
When creators promote fundraisers on social platforms, more people give — but how do we design tools that support both influencers and nonprofits? This study explored whether a donation-matching feature could boost engagement. Interviews with creators and nonprofit teams revealed why the initial prototype didn’t meet user needs and helped reshape the product for clarity, usability, and impact.
How do consumers recognize authenticity in a digital ad? This international research program used a layered, mixed-methods approach to uncover which visual signals best conveyed brand trustworthiness — and why. The resulting insights shaped design direction and strategic guidance for future ad experiences.
What started as a few players looking to extend the fun turned into a full-fledged team with a competitive spirit, and the gear to match.
A fast-rising sports agency needed a social media system as dynamic as its roster. We built a brand toolkit designed for power, speed, and serious versatility.
Smartr1031 was ready to disrupt the investment space—but their brand was holding them back. We crafted an identity system that built trust, cut through industry jargon, and made a complex product feel clear, modern, and approachable.
Putting the “brand” in brand design for congressional candidate Jamie McLeod-Skinner