Brand design for competitive youth sports clubs
Your club should look as good as it plays.
Crests, jerseys, game day graphics and tryout ads, built as one system, so families choose your program over the one down the road.
- Orcas Hockey Club●
- Boom Ball●
- Lucky Llamas●
- Chaos Crew●
- Bledsoe Agency●
- Kraken Hockey League●
Sound familiar?
Parents shop clubs the way they shop schools.
A sloppy look reads as a sloppy program, long before anyone sees your coaching. Here's where it usually goes wrong.
Five teams, five looks
Every age group orders its own gear and makes its own flyers. From the outside, it looks like five small clubs instead of one serious program.
The vendor's catalog is your brand
The "free" jersey design is why every club in the league looks the same. Switch vendors and you risk losing your look entirely.
Rebuilt every season
Tryouts, rosters, game day, sponsor thank-yous. A volunteer parent remakes all of it from scratch, usually the night before.
Case study
Orcas Hockey Club
The complete kit for a Kraken Hockey League team: a crest, home and away jerseys with vendor-ready specs, a Winter Classic alternate, and a game day system that runs all season without anyone opening a design app.
Case study
Boom Ball
One parent brand, two team brands underneath it, and guidelines that explain how they fit together. Lucky Llamas and Chaos Crew each get their own personality on the field while the whole thing still reads as one organization. Exactly the problem a multi-team club has.
Case study
Bledsoe Agency
Opening Day roster and player spotlight graphics for a sports agency's Major League clients. One template system, every athlete looks elite, and the feed stays consistent for a whole season.
What you get
Everything your club needs to look like a serious program.
Done for you. You approve the direction. I handle the rest, including the files your uniform vendor needs so the brand survives production.
Club crest and identity
A primary mark families are proud to wear, with age-group lockups so every team sits under one name.
Uniform system
Home and away designs with type and color specs, prepped in the formats your vendor needs. Change vendors and keep your look.
Game day and social templates
Matchups, rosters, results, player features. Any team manager can fill them in and get it right the first time.
Tryout and sponsor materials
Print and digital tryout ads that stand out to prospective players and parents, plus a sponsor package that looks worth backing.
The playbook
Plain-language guidelines any coach or team parent can follow: which template to use for tryouts, roster announcements, game day, new age groups. Consistent for years.
Tryout-ready ads
Your new look is in market before the next registration window closes.
The full system
Crest, uniforms, templates and playbook, delivered and in your hands.
If you don't love the direction, you don't pay for the next phase.
Work is approved in phases. You see the direction before the next one starts.
Who you're working with
I design for the game because I'm in it.
I'm Adam Levermore, founder of Studio Lever in Seattle. I spent nine years as an art director at Amazon and nearly twenty in brand design, including licensed work for Star Trek, Battlestar Galactica and Firefly before that.
I also play in the Kraken Hockey League and shoot sports photography on weekends, so I know what a jersey looks like after a season of wear, what a parent sees scrolling the feed at 10pm, and what a team manager actually has time to make.
- 9 years Art Director, Amazon
- Expert-Vetted on Upwork
- Plays Kraken Hockey League
- Seattle, WA
Tryouts are coming
Let's make your club the obvious choice.
A 20 minute call. You tell me about your program and where the next tryout window lands. I'll tell you what's possible before it.
- Email
adam@studiolever.com - Phone
+1 206-752-5585 - StudioSeattle, Washington