I've been a designer for twenty years. Nine of that at Amazon, where I built design systems and led design teams across brand, product, and visual direction. Now I run Studio Lever, a research-led brand studio where I work on strategy and systems for early-stage companies and established brands.
A few projects across brand systems, identity, and design systems. Tap any one for the full story.
As Amazon scaled their grocery partnerships, storefronts needed to launch faster than manual design could handle. I built systems to automate it, and to let marketers create their own on-brand assets without waiting for the design team. The results showed up in revenue.
A design system I built to automate on-brand storefront creation for Amazon's third-party grocery partners. It handled 40+ image types per storefront and launched 28 storefronts worldwide. I ran it end to end, from requirements through training the production designers who used it.
I rebuilt the system on a formula-based rule set. An A/B test on Amazon's busiest grocery merchant drove $2.77M (£2.11M) in added annualized revenue, well past the usual benchmark, with higher clickthrough.
After proving the value of the design system, I partnered with engineering to build a self-service tool that let our marketing team create their own on-brand assets in minutes, replacing a two-week design cadence.
Studio Lever is my brand studio in Seattle. I work with founders and growing companies to build brands from the first conversation through to the final guidelines, and you work with me directly the whole way.
When a project calls for deeper discovery, I oversee a Research Director who leads strategy and audience research under my guidance. That keeps the design grounded in a real read of the business, the market, and the people it serves. On smaller projects I handle that research myself.
If you have a brand to build, I'd love to hear about it.
I'm Adam Levermore, a brand designer and art director in Seattle. I've spent close to twenty years making brands look like they know what they're doing, nine of them at Amazon as a visual designer and art director across the Appstore, Alexa, Fresh, and grocery.
In 2023 I founded Studio Lever, a research-led brand studio. I believe design should start with the business and the audience, then earn its way to the logo. I'm experienced across brand identity, web design, product UX, and design systems, all of it guided by research and strategy. I'm comfortable taking a project from a blank page to a system a team can run on their own.
Contributor to two Primetime Emmy-winning interactive programs, recognized by the Television Academy: The Lizzie Bennet Diaries (graphic designer) and Emma Approved (art director)Hiring for a role or have a brand to build? Send a note and I'll get back to you.