Design
Boom Ball
A new baseball league built around entertainment, energy, and fan-first spectacle. I was brought in to design a scalable brand system capable of supporting a growing league, multiple teams, and real-world applications.
Smartr1031 was a new player in the 1031 exchange space, offering investment solutions designed to help clients defer capital gains taxes and grow wealth through real estate. But while their services were innovative, their brand was anything but. Their identity felt flat, overly corporate, and visually interchangeable with a dozen other platforms. They needed a brand that built trust and interest—without falling into the usual financial design traps.
We developed a brand system rooted in clarity and confidence. The logo was structured and geometric, but included subtle softening that gave it personality without compromising professionalism. Color choices skewed modern but warm, avoiding the coldness of traditional finance palettes. Typography and layout emphasized approachability and organization. Across every touchpoint, the brand communicated what the product promised: transparency, reliability, and smart guidance.
In a category where trust is everything, Smartr1031’s new identity gave them an edge. From the first pitch deck to the investor portal, their brand felt put-together, intentional, and distinct. It signaled legitimacy to investors, simplicity to clients, and confidence to everyone watching the space.
A new baseball league built around entertainment, energy, and fan-first spectacle. I was brought in to design a scalable brand system capable of supporting a growing league, multiple teams, and real-world applications.
What started as a few players looking to extend the fun turned into a full-fledged team with a competitive spirit, and the gear to match.
A fast-rising sports agency needed a social media system as dynamic as its roster. We built a brand toolkit designed for power, speed, and serious versatility.