Better brands start with insight.
We help founders and growing businesses build brands that actually work. Grounded in research and designed to grow with you.
WHAT MAKES US DIFFERENT
Before we design anything, we get aligned on what matters most.
At Studio Lever, we start with research and strategy to make sure everything that follows is grounded, intentional, and built to work in the real world. From foundational brand kits to full identity systems, we design logos, color palettes, typography, and brand guidelines, all shaped by a process that’s built around clarity.
Whether you’re just starting out or ready to scale, we’ll meet you where you are and build from there.
Get the free Brand Clarity Workbook
This is the same workbook we use with every client to uncover what their brand really stands for. Now it’s yours, free. No jargon. No fluff. Just clarity.
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OUR SERVICES
Full-service brand design, grounded in research
We offer strategic design services across three core areas, from early insights to full brand rollout.
Brand Identity Design
Your brand system, built for clarity and credibility. We turn strategy into visuals that resonate, including logo, color, typography, messaging, and more.
FEATURES
Logos
Color & Typography
Brand Guidelines
Tone of Voice
Validation Research
Brand Discovery & Research
Uncover the insights your brand needs to grow. We combine market analysis, stakeholder interviews, and real-world consumer research to build a strategy that actually works.
FEATURES
User Research
Competitive Audits
Evidence-based insight reports
Audience Personas
Brand Activation
From pitch decks to packaging to digital launches, we help you show up with clarity and cohesion across every touchpoint.
FEATURES
Social Insights
Websites
Packaging
Sales Materials
Testing & Analytics
Audience Insights
Brand Discovery & Research
Uncover the insights your brand needs to grow. We combine market analysis, stakeholder interviews, and real-world consumer research to build a strategy that actually works.
Brand Identity Design
Your brand system, built for clarity and credibility. We turn strategy into visuals that resonate, including logo, color, typography, messaging, and more.
Brand Activation
From pitch decks to packaging to digital launches, we help you show up with clarity and cohesion across every touchpoint.
OUR WORK
The proof is in the portfolio
Here’s how we’ve helped brands stand out, grow up, and get results.
Brand Authenticity for Business Ads
In an age of digital advertising and ever-expanding AI capabilities, brand authenticity plays a vital role in consumer trust and business success. This layered project included several rounds of research and design iteration to establish a visual signal that could demonstrate authenticity to customers and give businesses more confidence in the accurate representation of their brand in digital advertising. Methods Competitor Audit Individual Interviews (4 rounds; in the U.S., India & Brazil)...
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Testing a Case Study
The Orcas are a recreational hockey team born from a Learn to Play group that didn’t want the season to end. What started as a few players looking to extend the fun turned into a full-fledged team with a competitive spirit—and the gear to match.
The Challenge
As both a player and the team’s creative lead, I designed a full team identity system that captured our vibe: scrappy, self-aware, and deadly when the pod hunts together.
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Alexa Skills Marketing
A flexible, scalable brand system for Alexa Skills that could adapt across campaigns, partners, and media formats—without losing its consumer-first edge
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Case Study: Orcas Hockey Club
What started as a few players looking to extend the fun turned into a full-fledged team with a competitive spirit, and the gear to match.
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Case Study: Bledsoe Agency
ClientBledsoe Agency Year2024 DeliverablesSocial Media KitDesign SystemCustom TemplatesArt DirectionVisual Strategy Case Study: Bledsoe Agency The Bledsoe Agency is a full-service sports representation firm with a growing roster of elite baseball talent. As the agency’s profile continued to rise, they recognized a need to elevate their brand presence, particularly on social media, where their athletes’ milestones are celebrated by fans, teams, and scouts alike. Studio Lever was brought on to create...
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smartr1031
Working with smartr1031 presented a unique opportunity to blend the intricacies of real estate investment with the clarity of modern design. The primary goal was to create a brand identity that could seamlessly connect with a diverse audience, ranging from tech enthusiasts to traditional investors in the realm of 1031 exchanges. Design Philosophy The core of my approach for smartr1031 revolved around simplicity and intuitive design. It was crucial to convey the platform’s advanced technological...
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McLeod-Skinner for Congress
Putting the “brand” in brand design for congressional candidate Jamie McLeod-Skinner
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