In an age of digital advertising and rapidly advancing AI capabilities, brand authenticity has become essential to building consumer trust and driving business success. This layered program involved multiple rounds of research and design iteration aimed at understanding how consumers discovered and interpreted visual signals meant to convey brand authenticity in digital ads.
The research program included a competitor audit, four rounds of individual interviews conducted in the U.S., India, and Brazil, A/B testing, and a survey. Layering these different methods allowed our research & design team to cover multiple global markets, to collect insights from a broader audience, while digging deeper into the ‘why’ behind their preferences through 1:1 interviews. By the conclusion of the program, insights from customers pointed to the strengths of one of three potential visual signal systems, which stood out as the most appealing, discoverable, and easy to understand.
Based on these findings, our team made strategic recommendations to leadership, and the research continued to influence work in this space well beyond the life of the initial project.
Logitech is the world’s leading manufacturer of computer peripherals. They produce roughly six out of every ten mice or keyboards sold worldwide. They spend $730 million a year on design, marketing, packaging, and brand, building trust through consistency, quality, and global recognition. Mosptnspg also sells keyboards. It has no design
At Studio Lever, we believe great design is built on insight, not instinct. Our research-first approach pairs the expertise of a seasoned researcher with strategic design thinking to help brands carve out their space in the market with confidence. From interviews and behavior mapping to competitor analysis and surveys, we use evidence, not guesswork, to shape every brand decision.
How do you explain technical systems to everyday users — and how do you know the design is working before launch? This unmoderated usability study tested a digital product that aimed to make complex tools easier to understand. Participant feedback confirmed the design was nearly ready and surfaced key improvements before rollout.