Boom Ball:
Baseball, turned up to eleven.
League brand system, team identities, uniforms, and social design
The Challenge
Boom Ball is a new baseball league built around entertainment, energy, and fan-first spectacle. The founders approached me with a clear goal: create a league brand that felt louder, faster, and more expressive than traditional baseball, while still operating as a credible, scalable sports organization.
They weren't trying to be traditional baseball, but they couldn’t afford to be random either. The league needed an identity that could support multiple teams, each with a distinct personality, while still feeling part of the same system. Every logo, jersey, and post had to feel loud and entertaining without collapsing into visual noise.
The Solution
Boom Ball was designed as a true parent brand, not just a logo at the top of the league. The identity establishes a shared visual language through bold typography, high-contrast color, and motion-forward forms. From that foundation, each team inherits the same DNA while expressing its own personality. The result is a system that feels cohesive at the league level and expressive at the team level.
Team Branding
In addition to the league identity, the project included the creation of full team brands built to live within the Boom Ball system. The Lucky Llamas represent the league’s most playful and welcoming personality, leaning into bright color, expressive character design, and retro-inspired typography. Their identity is designed to spark immediate connection with fans while still maintaining the visual discipline and shared DNA required to sit comfortably within a multi-team league.
