Bledsoe had a strong reputation but lacked a cohesive visual identity that could scale across their growing digital presence. Their social media posts, celebrating client signings, MLB debuts, birthdays, and league honors, needed to feel unified without being repetitive—personalized without being chaotic. They wanted to stand out among sports agencies, but remain respectful of each team’s identity and their athletes’ individual brands.
We developed a dynamic Social Media Kit of Parts: a modular design system purpose-built for high-performance content. Every element was crafted to work independently or in combination, allowing the Bledsoe team to move fast without sacrificing polish. We designed bold, energetic templates that could flex to suit different types of content—contract signings, player milestones, holiday messages—while maintaining a consistent voice and presence.
Bledsoe now has a robust, easy-to-use toolkit that makes their athletes shine and keeps their social presence sharp. Their team can produce content quickly and confidently, and the brand stands out in a sea of sameness. Most importantly, the design system reinforces what makes Bledsoe special: a fierce loyalty to their clients and a forward-thinking approach to sports representation
Logitech is the world’s leading manufacturer of computer peripherals. They produce roughly six out of every ten mice or keyboards sold worldwide. They spend $730 million a year on design, marketing, packaging, and brand, building trust through consistency, quality, and global recognition. Mosptnspg also sells keyboards. It has no design
At Studio Lever, we believe great design is built on insight, not instinct. Our research-first approach pairs the expertise of a seasoned researcher with strategic design thinking to help brands carve out their space in the market with confidence. From interviews and behavior mapping to competitor analysis and surveys, we use evidence, not guesswork, to shape every brand decision.
How do you explain technical systems to everyday users — and how do you know the design is working before launch? This unmoderated usability study tested a digital product that aimed to make complex tools easier to understand. Participant feedback confirmed the design was nearly ready and surfaced key improvements before rollout.
