The Challenge

Bledsoe had a strong reputation but lacked a cohesive visual identity that could scale across their growing digital presence. Their social media posts, celebrating client signings, MLB debuts, birthdays, and league honors, needed to feel unified without being repetitive—personalized without being chaotic. They wanted to stand out among sports agencies, but remain respectful of each team’s identity and their athletes’ individual brands.

The Solution

We developed a dynamic Social Media Kit of Parts: a modular design system purpose-built for high-performance content. Every element was crafted to work independently or in combination, allowing the Bledsoe team to move fast without sacrificing polish. We designed bold, energetic templates that could flex to suit different types of content—contract signings, player milestones, holiday messages—while maintaining a consistent voice and presence.

Results

Bledsoe now has a robust, easy-to-use toolkit that makes their athletes shine and keeps their social presence sharp. Their team can produce content quickly and confidently, and the brand stands out in a sea of sameness. Most importantly, the design system reinforces what makes Bledsoe special: a fierce loyalty to their clients and a forward-thinking approach to sports representation