{"id":248203,"date":"2025-06-12T17:39:13","date_gmt":"2025-06-13T01:39:13","guid":{"rendered":"http:\/\/studiolever.com\/dev2\/?p=248203"},"modified":"2025-06-12T17:39:13","modified_gmt":"2025-06-13T01:39:13","slug":"brand-authenticity-for-business-ads","status":"publish","type":"post","link":"https:\/\/studiolever.com\/dev2\/brand-authenticity-for-business-ads\/","title":{"rendered":"Brand Authenticity for Business Ads"},"content":{"rendered":"\n<p>In an age of digital advertising and ever-expanding AI capabilities, brand authenticity plays a vital role in consumer trust and business success. This layered project included several rounds of research and design iteration to establish a visual signal that could demonstrate authenticity to customers and give businesses more confidence in the accurate representation of their brand in digital advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methods<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor Audit\u00a0<\/li>\n\n\n\n<li>Individual Interviews (4 rounds; in the U.S., India &amp; Brazil)<\/li>\n\n\n\n<li>A\/B Testing<\/li>\n\n\n\n<li>Stakeholder Survey<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Findings<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer insights identified one of three possible visual signal systems as the most appealing, discoverable, and comprehensible<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impact<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After several research-design iterations, our team made recommendations to leadership on adoption of visual signals.\u00a0<\/li>\n\n\n\n<li>This research continued to impact work in this area well after the project was complete.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an age of digital advertising and ever-expanding AI capabilities, brand authenticity plays a vital role in consumer trust and business success. This layered project included several rounds of research and design iteration to establish a visual signal that could demonstrate authenticity to customers and give businesses more confidence in the accurate representation of their [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[91],"class_list":["post-248203","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-casestudy"],"acf":[],"_links":{"self":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts\/248203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/comments?post=248203"}],"version-history":[{"count":3,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts\/248203\/revisions"}],"predecessor-version":[{"id":248206,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts\/248203\/revisions\/248206"}],"wp:attachment":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/media?parent=248203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/categories?post=248203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/tags?post=248203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}