{"id":247674,"date":"2025-06-03T17:39:41","date_gmt":"2025-06-04T01:39:41","guid":{"rendered":"http:\/\/studiolever.com\/dev2\/?p=247674"},"modified":"2025-06-09T12:24:11","modified_gmt":"2025-06-09T20:24:11","slug":"case-study-alexa","status":"publish","type":"post","link":"https:\/\/studiolever.com\/dev2\/case-study-alexa\/","title":{"rendered":"Alexa Skills Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"247674\" class=\"elementor elementor-247674\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0580e57 e-con-full e-flex e-con e-parent\" data-id=\"0580e57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd8f51 e-flex e-con-boxed e-con e-parent\" data-id=\"5dd8f51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8510cbe e-con-full e-flex e-con e-child\" data-id=\"8510cbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54813b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"54813b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<br \/><\/strong>Amazon Alexa Skills<br \/>Consumer Marketing<br \/><strong style=\"font-size: 1em;\"><br \/>Deliverables<\/strong><\/p><p>Brand Systems<br \/>Integrated Marketing<br \/>Video &amp; Commercial Art Direction<br \/>Direct Mail<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3396aa e-con-full e-flex e-con e-child\" data-id=\"a3396aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6575595 elementor-widget elementor-widget-heading\" data-id=\"6575595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study: Alexa Skills Consumer Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7342a67 elementor-widget elementor-widget-text-editor\" data-id=\"7342a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">During my time as Art Director for the Amazon Alexa Skills team, I led creative efforts across major product launches, marketing campaigns, and brand development initiatives. My role spanned everything from day-to-day asset creation to high-level strategy, building a visual system that could scale globally while still feeling cohesive and consumer-friendly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h4 \n\t\tdata-interaction-id=\"b3f54ee\" \n\t\tclass=\"e-heading-base\" \n\t\t \n\t\t\n\t>\n\t\n\t\t\tChallenge\n\t\t<\/h4>\n\t\t\t\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"28f7488\"  >\n\t\t\t\t\t\t\t\tThe Alexa Skills ecosystem was rapidly growing, with new partners and capabilities launching every month. We needed a brand system that could flex across use cases\u2014entertainment, productivity, smart home, and more\u2014while still feeling unmistakably \u201cAlexa.\u201d\n\nWe also had to balance internal Amazon teams, global partner agencies, and an ever-expanding library of media formats, all while keeping timelines lean and messaging consistent.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cda89e5 e-flex e-con-boxed e-con e-parent\" data-id=\"cda89e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bd9f16 e-flex e-con-boxed e-con e-parent\" data-id=\"8bd9f16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-a8e6871-c9185f1 e-paragraph-base\" data-interaction-id=\"a8e6871\"  >\n\t\t\t\t\t\t\t\tGlobal brand guidelines and partner toolkits\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<p class=\"e-2222c04-4256e9a e-paragraph-base\" data-interaction-id=\"2222c04\"  >\n\t\t\t\t\t\t\t\tProduct launch creative direction\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<p class=\"e-26a6670-4292950 e-paragraph-base\" data-interaction-id=\"26a6670\"  >\n\t\t\t\t\t\t\t\tDigital display campaigns\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<p class=\"e-e5524d1-d4422a3 e-paragraph-base\" data-interaction-id=\"e5524d1\"  >\n\t\t\t\t\t\t\t\tVideo and photo shoot art direction\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<p class=\"e-d421bc7-bb93dca e-paragraph-base\" data-interaction-id=\"d421bc7\"  >\n\t\t\t\t\t\t\t\tSocial, email, and direct mail assets\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<p class=\"e-b09fda3-37df715 e-paragraph-base\" data-interaction-id=\"b09fda3\"  >\n\t\t\t\t\t\t\t\tTeam leadership and vendor management\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A flexible, scalable brand system for Alexa Skills that could adapt across campaigns, partners, and media formats\u2014without losing its consumer-first edge<\/p>\n","protected":false},"author":1,"featured_media":247837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[91],"class_list":["post-247674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-casestudy"],"acf":[],"_links":{"self":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts\/247674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/comments?post=247674"}],"version-history":[{"count":22,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts\/247674\/revisions"}],"predecessor-version":[{"id":247978,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/posts\/247674\/revisions\/247978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/media\/247837"}],"wp:attachment":[{"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/media?parent=247674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/categories?post=247674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiolever.com\/dev2\/wp-json\/wp\/v2\/tags?post=247674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}